Marketing has become more challenging in the modern era, though it also offers more opportunities than ever before. Professionals who master the art and science of online marketing have an advantage that can help them better compete for sought-after jobs. An MBA in Digital Marketing offers an ideal way to gain that expertise.
Data-driven marketing campaigns and digital strategies have created a demand for marketers with relevant knowledge and skills that encompass both theory and practical applications. Earning an MBA with a specialization in Digital Marketing degree from Concordia University Chicago prepares graduates for leadership roles in this challenging, rewarding and rapidly growing field.
Befitting a discipline rooted in cyberspace, the Master of Business Administration in Digital Marketing degree program is delivered on-campus or 100% online and confers a degree of innovation from a school of distinction. It is designed for professionals who are ready to move into marketing leadership roles and guide organizations’ online marketing strategy.
This digital marketing master’s degree program helps students:
Concordia University Chicago offers a variety of specialized MBA degrees in many disciplines and industries. The curriculum of the online MBA in Digital Marketing is ideal for entry- to mid-level professionals who are ready to move into decision-making positions and veteran marketers who wish to expand their expertise in the digital domain.
Delivered on-campus or in a 100% online format, the digital marketing MBA includes all 12 courses featured in the core MBA degree program, plus four courses focused on specialized digital marketing topics:
Students must complete 48 hours of online coursework to earn an MBA with a specialization in Digital Marketing from Concordia University Chicago. The academic calendar features three 16-week semesters per year, with each semester comprised of two consecutive eight-week terms. To complete the online MBA in digital marketing program, students should partner with their advisor to create a customized degree plan that is comfortable for their unique circumstances.
Earning an online digital marketing MBA prepares graduates for marketing management. It’s a field that is growing rapidly. From 2021 to 2031, the U.S. Bureau of Labor Statistics (BLS) projects a 10% increase in the employment of advertising, promotion and marketing managers, which is faster than the average for all occupations.
While a bachelor’s degree can get you into the marketing field, some employers expect marketing managers and directors to have a master’s degree and/or specialized training in digital marketing concepts. Earning a digital marketing MBA online prepares graduates for a variety of marketing jobs at every level of the organization, including:
Salaries in this field will vary depending on the position and location. As of May 2021, BLS data indicates the median annual pay for marketing managers was $133,380, while the top 10% earned upwards of $208,000 per year.
Marketing has always been one of the core disciplines at the heart of every business organization. In today’s continuously evolving online environment, it’s more important than ever for marketers to develop skills that are relevant in the digital arena. Earning an online MBA in Digital Marketing from Concordia University Chicago prepares graduates for jobs in this demanding but rewarding profession.
|MBAD 6105||Digital Strategy & Planning||3|
|MBAD 6110||Digital Marketing Analytics||3|
|MBAD 6115||Social Media Marketing Communications||3|
|MBAD 6120||Mobile Marketing||3|
If there is no interruption in your course of study at Concordia University Chicago, you are guaranteed there will be no increase in tuition rates. Contact us to confirm the current tuition and fees for the MBA in digital marketing. Students who enroll in the digital marketing MBA program as a degree candidate are eligible to apply for federal financial aid.
Active-duty military service members, veterans and eligible dependents can take advantage of financial programs available to assist in paying for a college education. For more information, please visit the active-duty/veterans website.
To be considered for admission into the online digital marketing MBA degree program at Concordia University Chicago, students must have earned a bachelor’s degree from a regionally accredited institution. Other admissions requirements are as follows:
International applicants may be required to submit additional supporting materials, such as proof of English language proficiency, a copy of their passport and a foreign transcript evaluation from an approved credentialing service. For full requirements, visit the Admission & Tuition page.
There is no application fee and no GRE requirement to apply for the online MBA in digital marketing program at Concordia University Chicago.
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