Digital marketing certifications is a buzzword in the marketing world and for good reason. Earning a degree in marketing, communications or public relations opens the doors for many professional marketing roles, but as these roles advance in technicality marketers need to keep up with new information and capabilities.
There’s only so much on-the-job learning marketers can accomplish while working full-time. Pursuing certification is a learning and development opportunity for marketers to stay relevant and make the most impact in an organization. An MBA in Digital Marketing can be a way to gain the education needed and even as a stepping stone to help marketers earn those certifications.
Why Certifications Are Important for Digital Marketers
Certifications are important for digital marketers because they inform and educate on new technologies and new strategies. Certifications also keep marketers updated on the latest uses of social media, inbound marketing, Google capabilities and more. The value of marketing certificates is widely known among both employers and employees.
Types of Digital Marketing Certifications
Digital marketing certifications educate professionals on a wide variety of marketing topics, including social media platforms, Google and advanced marketing best practices.
According to Sprout Social, Facebook continues to be one of the ideal social media platforms for marketers to target their organizations’ audiences. For instance, out of the almost 3 billion monthly active users, about 2 billion of them use the platform daily.
The Facebook certifications Concordia-Chicago offers include:
- Facebook Blueprint Community Manager Certification
- Facebook Blueprint Certified Marketing Science Professional
These Facebook certifications allow digital marketers to stay up to date with the latest marketing trends and target audiences for an organization.
Everyone knows how important and necessary Google is for any size business. Google not only allows customers to find, reach out to and interact with a business, it’s a driving platform for running ads. With 246 million unique visitors per month, businesses that use Google Ads to target their ideal customers can benefit greatly from using Google.
Google certifications include:
- Google Ads Display Certification
- Google Ads Measurement Certification
- Google Shopping Ads certification
- Google Video Ads certification
When you earn these Google certifications you’ll be able to use and analyze Google business ads to drive revenue for your organization.
If you’re unfamiliar with Hootsuite, it’s a social media management platform where digital marketers can monitor and analyze social media activity. According to Hootsuite, people spend an average of 2 hours and 28 minutes per day on social media globally. Marketers know how to meet their target audience where they are and a large population is typically on social media platforms.
HubSpot is an inbound marketing and sales software with over 177,000 businesses in more than 120 countries using their services daily. They offer a wide range of free marketing certifications that professionals recognize as being some of the best in the field.
Why Earn A MBA from Concordia-Chicago
Concordia University Chicago’s MBA in Digital Marketing provides in-depth knowledge and practical skills that align seamlessly with various industry certifications. The program’s curriculum lays a strong foundation, empowering you to pursue and confidently conquer these exams once you graduate, propelling your career forward.
Just an MBA in Digital Marketing on its own will help you to stand out from your competitors, but the addition of industry-recognized certifications will help you to fully knock it out of the park.
To learn more about Concordia University Chicago’s online MBA in Digital Marketing program, fill out the form below!