As more people use the internet to find, research, and buy goods and services, businesses across all industries use digital marketing to reach their ideal customers.
Digital marketing is a great career choice for individuals who want to choose from a variety of career opportunities, earn a lucrative salary, and gain job flexibility. If you’re wondering how to get started in digital marketing, then follow the three tips below to get started in this high-demand industry.
1. Gain Digital Marketing Skills and Knowledge
The quickest way to get started in digital marketing is to gain the required skills and knowledge. There are various routes to do this, including earning online marketing certificates, self-educating yourself through research, or enrolling in an online digital marketing graduate program.
Whichever route you choose, professionals need at least some of the following top skills to be a digital marketer:
- Copywriting
- Content creation
- Brand development
- Social media marketing
- Strategic planning
- Research and data analysis
- Search Engine Optimization (SEO)
This amount of skills may seem overwhelming at first, but typically digital marketing professionals pursue one or two areas they’re most interested in.
2. Decide Which Digital Marketing Roles You Like
The digital marketing industry allows professionals to go in many different directions, depending on which part of marketing they are interested in the most. Some digital marketers enjoy being a jack-of-all-trades while others enjoy honing their skills in a particular area.
Below are examples of digital marketing roles:
- Email marketer: An email marketer is responsible for creating email marketing campaigns, writing emails that are sent to the email list and collecting and analyzing all data of email campaigns. Their goal is to reach the organization’s target audience and drive engagement and sales through email.
- Content marketer: A content marketer writes content for an organization to educate, strengthen a brand, and engage with customers. They strategize, research, write, distribute and analyze content such as blogs, white papers, case studies and more.
- Social media marketer: These digital marketing professionals use social media platforms to engage a target audience, reach potential customers, and announce new products or services. Social media, if used correctly can strengthen an organization’s brand, and social media marketers keep this in mind when creating and posting content.
These are just three of the potential digital marketing roles available to professionals who want to get started in digital marketing. Much like other industries, building a strong network can help you make friends, meet a mentor and gain job opportunities in the digital marketing world. One platform you want to take advantage of is LinkedIn.
3. Build A Network of Marketers
Strengthening your network of marketers will get you places in this industry, and luckily LinkedIn has no shortage of marketing professionals on its platform. Create a LinkedIn profile with a good image of yourself and information about your current and past roles. Then you’re ready to start connecting with other digital marketers.
LinkedIn Tips:
- Create valuable LinkedIn posts at least once a day
- Post genuine comments on your connection’s posts
- Send at least five connection requests daily
Not only will you grow your professional network from LinkedIn, but once you’re in a digital marketing role you can gain leads for your organization. According to SproutSocial, 80% of LinkedIn’s members drive business decisions. This makes it a top platform for creating connections with decision-makers of companies.
How An MBA in Digital Marketing Degree Can Help
Earning an online MBA with a specialization in digital marketing not only equips you with top digital marketing skills but also real-world business and management skills. Graduates of this program boost their digital marketing careers and can pursue top roles such as:
- Social Media Strategist
- Director of Brand Strategy
- Online Marketing Specialist
- Digital Marketing Consultant
- Digital Content Marketing Manager
According to the U.S. Bureau of Labor Statistics, advertising, promotions, and marketing managers have the potential to earn an average of $127,830 annually with the highest 10% earning more than $239,200.
To learn more about Concordia-Chicago’s online MBA with a specialization in Digital Marketing program, then visit our overview page today!
