Online MBA in Digital Marketing
Build digital marketing strategy around data, channels, and customer behavior.
Concordia University Chicago’s MBA in Digital Marketing combines graduate business study with focused coursework in digital strategy and planning, marketing analytics, and social media marketing communications. Explore how organizations plan digital campaigns, interpret performance data, and use online channels to support business goals.
The 33-credit program includes a 24-credit MBA core and a 9-credit Digital Marketing specialization. CUC offers its MBA online. Course scheduling and your completion timeline depend on your approved degree plan; confirm current availability with an advisor.
Program Highlights
What to know |
|---|
33 credits total |
24-credit MBA core |
9-credit Digital Marketing specialization |
Three Digital Marketing specialization courses |
Online program; confirm course scheduling with an advisor |
With 6 convenient start dates, you can begin when it works best for you!
Please visit the Admission & Tuition page for important application deadlines and start dates.
Why Pursue an MBA in Digital Marketing?
Organizations use digital channels to reach customers, test messages, and respond to changing behavior. Marketing professionals may be asked to set a channel strategy, assess campaign performance, and explain how digital activity supports wider business goals.
CUC’s Digital Marketing specialization adds coursework in digital strategy and planning, digital marketing analytics, and social media marketing communications to the MBA core. The curriculum can help students connect marketing plans with web, search, and social data while developing a broader business perspective.
- Study how organizations plan and execute digital marketing strategies.
- Explore how analytics from search, websites, and social media can inform campaign decisions.
- Examine how social media and consumer-to-consumer interactions can support marketing communications.
Digital Marketing Challenges
Digital marketers work across changing platforms, audiences, privacy expectations, and performance measures. They may need to select channels, interpret incomplete or conflicting data, coordinate messaging, and explain whether campaign activity is contributing to business goals.
CUC’s Digital Marketing courses examine planning, analytics, and social media communications. The curriculum gives students a structured way to consider how channel choices, customer interactions, and performance measures connect to organizational objectives.
Career Outlook and Data
Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales. Their work can include monitoring marketing trends and measuring the effectiveness of marketing programs. The U.S. Bureau of Labor Statistics projects employment of market research analysts to grow 7% from 2025 to 2035, with about 82,000 openings per year on average. The median annual wage was $78,760 in May 2025.
These figures describe market research analysts nationally across industries, experience levels, and education backgrounds; they are not salary estimates or job guarantees for CUC MBA students. BLS reports that market research analysts typically need a bachelor’s degree, and some employers require or prefer a master’s degree. Requirements vary by role and employer.
7%
Projected employment growth, 2025–2035
82,000
Average annual openings, 2025–2035
$78,760
Median annual wage, May 2025
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Market Research Analysts. National occupational data; not specific to CUC graduates or MBA holders.
Where Can Digital Marketing Study Apply?
Digital marketing skills can be relevant across consumer and business-to-business organizations, agencies, nonprofits, and public-sector teams. Depending on experience and employer requirements, related career areas may include digital marketing strategy, campaign analytics, social media, content marketing, search marketing, brand management, and market research.
Job titles and requirements vary by employer. Marketing manager roles typically require related work experience; other digital marketing roles may have different education and experience expectations. Review current job postings and employer requirements for the roles and locations that interest you.
Digital Marketing Curriculum
The MBA in Digital Marketing requires 33 credits: a 24-credit MBA core and 9 credits in the Digital Marketing specialization. The specialization consists of three 3-credit courses. The 2026–27 academic catalog is the source for current degree and course requirements.
| ID | Course | Credits |
|---|---|---|
| MBAD 6105 | Digital Strategy & Planning | 3 |
| MBAD 6110 | Digital Marketing Analytics | 3 |
| MBAD 6115 | Social Media Marketing Communications | 3 |
| MBAD 6120 | Mobile Marketing | 3 |
Course sequencing and availability can change. Confirm your current degree plan with an academic advisor.
The MBA core includes business analytics, economics or global marketing, accounting, financial management, design thinking, applied artificial intelligence, leadership and ethical decision-making, and a capstone. Review the catalog for the complete core requirements and course options.
Explore AI with business judgment
CUC students have access to BoodleBox, a shared generative AI workspace. The MBA curriculum includes business analytics and Applied Artificial Intelligence, giving students an academic context for examining how AI may support research, analysis, and problem-solving. In digital marketing, AI-assisted audience research, message development, or analysis should be checked against reliable data, privacy requirements, brand standards, and professional judgment. Use BoodleBox only as directed by your instructor, evaluate its output, and do not enter sensitive or confidential information.
Lead with Purpose
Digital marketing decisions influence what people see, how organizations communicate, and how customer information is used. At Concordia Chicago, MBA study connects business knowledge with the university’s values of Truth, Freedom, and Vocation. In Digital Marketing, leading with purpose means communicating honestly, respecting audiences, using data responsibly, and considering the broader effects of digital campaigns.
A Faculty Perspective
Dr. Lynn Hunnicutt, Dean of the College of Business, discusses how CUC’s values and MBA curriculum shape the way students approach business problems.
Who Should Consider This MBA?
This specialization may be a fit if you work in marketing, communications, sales, analytics, or another business area and want to deepen your understanding of digital strategy within a broader MBA curriculum. Students bring different academic and professional backgrounds. Review admission requirements and discuss your experience, goals, and course plan with an Admissions counselor.
Tuition and Financial Aid
Tuition and fees depend on the current academic year, course plan, and applicable charges. CUC’s tuition guarantee may keep the tuition rate unchanged while your course of study remains uninterrupted; separate fees may change. Review current graduate tuition, financial aid, employer assistance, and military education benefits with Admissions and Student Business Services.
Admission Requirements
Applicants must hold a bachelor’s degree from a regionally accredited institution and meet CUC’s current graduate admission requirements. Application materials include:
- A completed online application.
- An objective statement describing your educational and professional goals.
- Official transcripts from institutions where you earned a degree.
- Two letters of recommendation.
- A professional résumé.
The GRE is not required. GPA criteria and additional documentation depend on the applicant’s circumstances. Review current requirements with Admissions before applying.
FAQ
The 2026–27 catalog lists 33 credits: a 24-credit MBA core and 9 credits in the Digital Marketing specialization.
The three 3-credit courses are Digital Strategy & Planning, Digital Marketing Analytics, and Social Media Marketing Communications.
CUC offers an online MBA. Confirm current course availability and your degree plan with an academic advisor.
Depending on prior experience and employer requirements, related career areas may include digital marketing strategy, social media, campaign analytics, content marketing, brand management, and market research. The degree does not guarantee a specific role.
The BLS projects 7% employment growth from 2025 to 2035, with about 82,000 openings per year on average. The median annual wage was $78,760 in May 2025. These are national occupational data, not job placements or salary outcomes for CUC graduates.
Plan Your Next Step
Explore whether the Digital Marketing specialization fits your experience and goals. An Admissions counselor can help you review current program requirements, course availability, costs, and application steps.
Featured MBA in Digital Marketing Content
Start on your schedule!
Now with 6 convenient start dates, you can begin your MBA degree when it works for you.
