Digital Marketing is Conquering the World

social media importance coworkers

There is no doubt about it, digital marketing is conquering the marketing world.

Here are a few digital marketing statistics to prove it: 

  • The global digital marketing software market size was valued at $49.43 billion in 2020
  • Roles such as CMO (13.8%), brand director (10.6%) and brand strategist (9.9%) have increased in demand, according to MarketingWeek research
  • According to HubSpot, mobile devices, excluding tablets, generated about half of all website traffic globally

Businesses everywhere are focusing their marketing to evolve to the digitally-focused consumer and reach them where they hang out: online. Unlike traditional marketing, digital marketing is great for targeting the right consumers, measuring data quickly and is affordable.  

Digital Marketing Allows for Advanced Targeting

Digital marketer’s have limitless amounts of data at their fingertips that allow businesses to connect with prospective consumers and current customers. This can be done through social media marketing, email marketing, content marketing, influencer marketing, video marketing and more. 

Knowing your target audience is key. Four common steps to advanced targeting are: 

  1. Know what’s important to your audience
  2. Speak directly to your audience (rather than everyone)
  3. Be aware of your organic keywords to drive traffic
  4. Re-target if necessary  

According to HubSpot, social listening is the number one tactic used by digital marketers. If the marketing department is listening to their customers, tracking data, answering questions, and basing their marketing efforts on reaching an ideal audience, then the business benefits from digital marketing. 

Digital Marketing Can Be Measured Easily 

Remember the statistic above about global digital marketing software? The market size valued at $49.43 billion in 2020 is expected to grow 18.2% from 2021 to 2028.  

Thanks to digital marketing software like Google Analytics and HubSpot, digital marketers can easily track and measure the impact their marketing efforts have on profits. 

In fact, about 62% of digital marketers use a built-in marketing or customer relationship management (CRM) software for marketing reporting. Due to this ability to measure marketing performances quickly and easily, businesses are able to adapt and change when necessary. 

In terms of traditional marketing like television ads, print ads and radio ads, there is no way to immediately measure the effectiveness of these ads. Also, the cost comparison of traditional vs. digital media cannot be overlooked.  

Digital Marketing is Typically More Affordable 

Business leaders everywhere worry about the bottom line. That’s why digital marketing is a cost-effective way that assures high return on investment. 

Affordable examples of digital marketing include: 

  • Social media marketing
  • Social media influencers
  • Email marketing campaigns 
  • Pay-per-click advertising 

Yes, depending on business size the digital marketing budget can quickly add up towards its limit. However, the main reason it’s more affordable is that things can be measured, re-evaluated, changed and measured again to improve overall marketing efforts. 

Become a Leader in Digital Marketing

To be a leader in digital marketing in any industry, you must have business acumen and digital marketing expertise. Concordia University Chicago’s online MBA with a Digital Marketing specialization prepares graduates with both!

You’ll prepare yourself for leadership and management roles with our 12-course MBA program, plus four courses specialized in digital marketing: 

  • Digital Strategy and Planning
  • Digital Marketing Analytics
  • Social Media Marketing Communications
  • Mobile Marketing

All online courses are asynchronous, which allows you the flexibility to continue working full-time in your current career while pursuing a graduate degree. 

Concordia University Chicago offers a robust curriculum. Become a leader in digital marketing — earn your online MBA in digital marketing today!    


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