Technology has forever changed marketing. While traditional forms of communicating marketing messages remain, the focus is increasingly on digital marketing and the opportunities it presents for more efficient and effective marketing campaigns.
Technology allows marketing departments to develop a more focused approach. For example, data gathered from online customers can help marketers better target them with campaigns for the products and services they actually want.
Marketing used to involve a great deal of guesswork and intuition. Now, digital marketing allows for using data analytics and information system technology to do the job better than ever, with the guesswork taken out.
It’s a great opportunity for those going into business with an interest in marketing. That’s why many MBA students have decided to earn their graduate degree with a concentration in digital marketing.
What Type of Jobs Do Digital Marketing Managers Do?
Those who earn an MBA with a specialization in digital marketing are prepared to take on the job of leading a department as a marketing manager. Marketing managers oversee all aspects of the marketing operation, including strategy, setting goals and overseeing staff or outside consultants who specialize in data analysis, website design, and writing and editing content.
Marketing managers play a critical role in developing marketing strategy in collaboration with organizational executives. They are then responsible for executing that strategy.
Success in digital marketing requires knowledge in a number of areas, all of which can be learned in a quality MBA program. They include:
Data analysis and its role in marketing
Social media marketing
Online reputation management
Marketing leaders also need to maintain knowledge of older, traditional forms of marketing that many companies continue to use. This can include marketing campaigns developed for television, radio, billboards and print advertising.
Marketing managers also work with HR to recruit, hire and train a talented marketing team staff.
Other potential job titles include:
Digital Content Marketing Manager
Director of Digital Marketing Strategy
Digital Brand Manager
Digital Marketing Consultant
Vice President of Global Digital Marketing Programs
The Demand for Digital Marketers
Because digital marketers are so key to success in modern marketing, they are in demand. While the U.S. Bureau of Labor Statistics (BLS) does not list every position related to digital marketers, it does provide data on one of the biggest jobs, marketing manager.
The BLS projects 10% growth in the field by 2026, faster than the 7% projected for all occupations. That percentage increase translates into more than 22,000 new marketing manager positions.
The mean average wage nationwide for marketing managers reached $145,620 in May 2017, according to the BLS. The top industries for employment of marketing managers, and the annual salary for each, include:
Advertising, public relations and related services ($158,790)
Management of companies and enterprises ($154,200)
Computer systems design and related services ($153,360)
Management, scientific and technical consulting services ($144,220)
Illinois employs the second highest number of marketing managers, behind only California. The Chicago metropolitan area is ranked second behind only New York City in the number of marketing managers employed.
The growth trend in job opportunities is only expected to increase in the coming years. For those interested in finding jobs at the top of the marketing profession, earning a graduate degree provides the skills and knowledge to take on the ever-evolving nature of this cutting-edge profession.