Technology allows marketing departments to develop a more focused approach. For example, data gathered from online customers can help marketers better target them with campaigns for the products and services they actually want.
Marketing used to involve a great deal of guesswork and intuition. Now, digital marketing allows for using data analytics and information system technology to do the job better than ever, with the guesswork taken out.
It’s a great opportunity for those going into business with an interest in marketing. That’s why many MBA students have decided to earn their MBA in Digital Marketing.
You may be curious about what the job market looks like for someone with an MBA in Digital Marketing. Read on to find out more.
What Type of Jobs Do Digital Marketing Managers Do?
Those who earn an MBA with a specialization in digital marketing are prepared to take on the job of leading a department as a marketing manager. Marketing managers oversee all aspects of the marketing operation, including strategy, setting goals and overseeing staff or outside consultants who specialize in data analysis, website design, and writing and editing content.
Marketing managers play a critical role in developing marketing strategy in collaboration with organizational executives. They are then responsible for executing that strategy.
Success in digital marketing requires knowledge in a number of areas, all of which can be learned in a quality MBA program. They include:
- Data analysis and its role in marketing
- Social media marketing
- Online reputation management
- Content marketing
- Email marketing
Marketing leaders also need to maintain knowledge of older, traditional forms of marketing that many companies continue to use. This can include marketing campaigns developed for television, radio, billboards and print advertising.
Marketing managers also work with HR to recruit, hire and train a talented marketing team staff.
Other potential digital marketing job titles include:
- Digital Content Marketing Manager
- Director of Digital Marketing Strategy
- Digital Brand Manager
- Digital Marketing Consultant
- Vice President of Global Digital Marketing Programs
The Demand for Digital Marketers
Because digital marketers are so key to success in modern marketing, they are in demand. While the U.S. Bureau of Labor Statistics (BLS) does not list every position related to digital marketers, it does provide data on one of the biggest jobs, marketing manager.
Because digital marketers are so key to success in modern marketing, they are in demand. While the U.S. Bureau of Labor Statistics (BLS) does not list every position related to digital marketers, it does provide data on one of the biggest jobs, marketing manager.
The BLS projects 10% growth in the field by 2031, faster than the 5% projected for all occupations. That percentage increase translates into more than 35,300 new advertising, promotions, and marketing manager positions each year.
The mean average wage nationwide for marketing managers reached $135,030 in May 2021, according to the BLS. The top industries for employment of marketing managers, and the annual salary for each, include:
- Information – $163,360
- Management of companies and enterprises – $129,510
- Advertising, public relations, and related services – $126,300
- Wholesale trade – $103,030
Illinois employs the third highest number of marketing managers, behind only California and New York. The Chicago metropolitan area is ranked second behind only New York City in the number of marketing managers employed.
The growth trend in job opportunities is only expected to increase in the coming years. For those interested in finding jobs at the top of the marketing profession, earning a graduate degree provides the skills and knowledge to take on the ever-evolving nature of this cutting-edge profession.
Earn your online MBA in Digital Marketing from Concordia Univeristy Chicago and be prepared for any marketing career you choose and stand out amongst other applicants. Learn more by contacting your Admission Counselor at (708)340-7664 or online.info@cuchicago.edu.
